Doubleclick.net Biography & Web Analysis
Detailed Overview and Site Analytics for Doubleclick website
Company Profile



About the Company
DoubleClick Inc. was an advertisement company that developed and provided Internet ad serving services from 1995 until its acquisition by Google in March 2008. DoubleClick offered technology products and services that were sold primarily to advertising agencies and mass media, serving businesses like Microsoft, General Motors, Coca-Cola, Motorola, L'Oréal, Palm, Inc., Apple Inc., Visa Inc., Nike, Inc., and Carlsberg Group.
In 1995, Kevin O'Connor and Dwight Merriman developed the concept for DoubleClick in O'Connor's basement. They created a system to display banner ads across a network of websites and track their performance to better target internet users. The product caught the attention of entrepreneur Kevin Ryan, who later joined as the company's CFO and later became its CEO.
In February 1998, during the dot-com bubble, the company became a public company via an initial public offering. Shares rose 75% on the first day of trading.
In July 1999, DoubleClick acquired NetGravity and rebranded NetGravity AdServer as DART Enterprise.
In February 2000, the FTC announced it had launched an investigation into the matter.
The investigation was concluded in January 2001, with the FTC stating that it found no evidence that DoubleClick used or disclosed consumers personal identifying information.
In 2004, DoubleClick acquired Performics, which offered affiliate marketing, search engine optimization, and search engine marketing products. These products were integrated into the core DART system and rebranded DART search. DoubleClick Advertising Exchange connected both media buyers and sellers on an advertising exchange much like a traditional stock exchange. Google sold Performics in 2008 to Publicis.
In June 2018, Google announced plans to rebrand its ads platforms, and DoubleClick was merged into the new Google Marketing Platform brand. DoubleClick Bid Manager became Display and Video 360, DoubleClick Search became Search Ads 360, and DoubleClick for Publishers (DFP) became Google Ad Manager 360.
Website Analysis
doubleclick.net is approximately 29 years 5 months old. It is a .net domain first registered on January 16, 1996. The domain is currently registered with MarkMonitor Inc. and is hosted in United States. It was last updated on December 16, 2020 and is set to expire on January 17, 2022. According to current data, it holds a global traffic rank of # 4,121. The estimated market value of the site is approximately $ 22,399,096, with a daily revenue around $ 5,600. As of the most recent scans and user reports, doubleclick.net is considered Safe to browse.
Daily Visitors: | 699,972 |
Daily Pageviews: | 2,799,887 |
Monthly Visitors: | 21,537,593 |
Monthly Pageviews: | 83,996,610 |
Yearly Visitors: | 268,936,515 |
Yearly Pageviews: | 1,021,958,755 |
Daily Revenue: | $ 5,600 |
Monthly Revenue: | $ 168,000 |
Yearly Revenue: | $ 2,044,000 |
Estimated Worth: | $ 22,399,096 |
Global Rank | # 4,121 |
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Domain Registrar | MarkMonitor Inc. |
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Registration Date | 16-01-1996 2 decades ago |
Expiration Date | 17 January 2022 at 05:00 AM |
SSL Issuer | N/A |
SSL Valid From | N/A |
SSL Valid To | N/A |
Server Type | N/A |
Response Time | N/A |
Meta Tags | |
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Title: | N/A |
Description: | Google Marketing Platform offers an enterprise analytics solution to gain insights into your advertising, marketing, customers, and sales. |
Keywords: | N/A |
In-Page Analysis | |
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Robots.txt Status: | N/A |
Sitemap Status: | N/A |
H1 Tags: | N/A |
H2 Tags: | N/A |
H3 Tags: | N/A |
H4 Tags: | N/A |
H5 Tags: | N/A |
Total Images: | N/A |
Google Adsense: | N/A |
Google Analytics: | N/A |
Open Graph: |
142.250.179.142
United States
37.405992
-122.078515
Nameserver | IP Address | Country |
---|---|---|
ns2.google.com | 216.239.34.10 | United States |
ns4.google.com | 216.239.38.10 | United States |
ns3.google.com | 216.239.36.10 | United States |
ns1.google.com | 216.239.32.10 | United States |
Host | Type | Class | TTL | Extra |
---|---|---|---|---|
doubleclick.net | MX | IN | 600 |
pri:50 target:alt4.aspmx.l.google.com |
doubleclick.net | MX | IN | 600 |
pri:20 target:alt1.aspmx.l.google.com |
doubleclick.net | TXT | IN | 300 |
txt:google-site-verification:bqEukzgde2Z8kr2wk5OKZNrYrefPAHaoLYBFsi1ShK8 entries:["google-site-verification:bqEukzgde2Z8kr2wk5OKZNrYrefPAHaoLYBFsi1ShK8"] |
doubleclick.net | A | IN | 300 |
ip:172.217.168.206 |
doubleclick.net | MX | IN | 600 |
pri:40 target:alt3.aspmx.l.google.com |
doubleclick.net | SOA | IN | 60 |
mname:ns1.google.com rname:dns-admin.google.com serial:414117469 refresh:900 retry:900 expire:1800 minimum-ttl:60 |
doubleclick.net | MX | IN | 600 |
pri:10 target:aspmx.l.google.com |
doubleclick.net | CAA | IN | 3600 |
flags:0 tag:issue value:pki.goog |
doubleclick.net | TXT | IN | 300 |
txt:spf2.0/pra ?all entries:["spf2.0\/pra ?all"] |
doubleclick.net | MX | IN | 600 |
pri:30 target:alt2.aspmx.l.google.com |
doubleclick.net | NS | IN | 3600 |
target:ns2.google.com |
doubleclick.net | NS | IN | 3600 |
target:ns3.google.com |
doubleclick.net | NS | IN | 3600 |
target:ns4.google.com |
doubleclick.net | AAAA | IN | 300 |
ipv6:2a00:1450:400e:80c::200e |
doubleclick.net | TXT | IN | 300 |
txt:v=spf1 mx ?all entries:["v=spf1 mx ?all"] |
doubleclick.net | NS | IN | 3600 |
target:ns1.google.com |