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Doubleclick.net Biography & Web Analysis

Detailed Overview and Site Analytics for Doubleclick website

Company Profile
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Official Logo
doubleclick.net Official Logo
Category: Web Services
Founder: Kevin O'Connor
Co-Founder: Dwight Merriman
Launch Date: Feb-01-1996
Launch Country: United States
No. of Employees: 200+
Office Address: New York City, U.S.
Supported Languages: All
Founder's Image
doubleclick.net Founders Image
Co-Founder's Image
doubleclick.net Co-Founders Image
Social Media Pages

About the Company

DoubleClick Inc. was an advertisement company that developed and provided Internet ad serving services from 1995 until its acquisition by Google in March 2008. DoubleClick offered technology products and services that were sold primarily to advertising agencies and mass media, serving businesses like Microsoft, General Motors, Coca-Cola, Motorola, L'Oréal, Palm, Inc., Apple Inc., Visa Inc., Nike, Inc., and Carlsberg Group.
In 1995, Kevin O'Connor and Dwight Merriman developed the concept for DoubleClick in O'Connor's basement. They created a system to display banner ads across a network of websites and track their performance to better target internet users. The product caught the attention of entrepreneur Kevin Ryan, who later joined as the company's CFO and later became its CEO.
In February 1998, during the dot-com bubble, the company became a public company via an initial public offering. Shares rose 75% on the first day of trading.
In July 1999, DoubleClick acquired NetGravity and rebranded NetGravity AdServer as DART Enterprise.
In February 2000, the FTC announced it had launched an investigation into the matter.
The investigation was concluded in January 2001, with the FTC stating that it found no evidence that DoubleClick used or disclosed consumers personal identifying information.
In 2004, DoubleClick acquired Performics, which offered affiliate marketing, search engine optimization, and search engine marketing products. These products were integrated into the core DART system and rebranded DART search. DoubleClick Advertising Exchange connected both media buyers and sellers on an advertising exchange much like a traditional stock exchange. Google sold Performics in 2008 to Publicis.
In June 2018, Google announced plans to rebrand its ads platforms, and DoubleClick was merged into the new Google Marketing Platform brand. DoubleClick Bid Manager became Display and Video 360, DoubleClick Search became Search Ads 360, and DoubleClick for Publishers (DFP) became Google Ad Manager 360.

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Website Analysis

This report was gathered 3 years ago

 doubleclick.net is approximately 29 years 5 months old. It is a .net domain first registered on January 16, 1996.
The domain is currently registered with MarkMonitor Inc. and is hosted in United States.
It was last updated on December 16, 2020 and is set to expire on January 17, 2022.

According to current data, it holds a global traffic rank of # 4,121. The estimated market value of the site is approximately $ 22,399,096, with a daily revenue around $ 5,600.

As of the most recent scans and user reports, doubleclick.net is considered Safe to browse. 
Traffic Report
Daily Visitors: 699,972
Daily Pageviews: 2,799,887
Monthly Visitors: 21,537,593
Monthly Pageviews: 83,996,610
Yearly Visitors: 268,936,515
Yearly Pageviews: 1,021,958,755
Estimated Valuation
Daily Revenue: $ 5,600
Monthly Revenue: $ 168,000
Yearly Revenue: $ 2,044,000
Estimated Worth: $ 22,399,096
Global Rank # 4,121
Domain Information
Domain Registrar MarkMonitor Inc.
Registration Date 16-01-1996 2 decades ago
Expiration Date 17 January 2022 at 05:00 AM
SSL Issuer N/A
SSL Valid From N/A
SSL Valid To N/A
Server Type N/A
Response Time N/A
Meta Tags
Title: N/A
Description: Google Marketing Platform offers an enterprise analytics solution to gain insights into your advertising, marketing, customers, and sales.
Keywords: N/A
In-Page Analysis
Robots.txt Status: N/A
Sitemap Status: N/A
H1 Tags: N/A
H2 Tags: N/A
H3 Tags: N/A
H4 Tags: N/A
H5 Tags: N/A
Total Images: N/A
Google Adsense: N/A
Google Analytics: N/A
Open Graph:
Web Server Information
Hosted IP Address:

142.250.179.142

Hosted Country:

United States

Location Latitude:

37.405992

Location Longitude:

-122.078515

Domain Nameserver Information
Nameserver IP Address Country
ns2.google.com 216.239.34.10 United States
ns4.google.com 216.239.38.10 United States
ns3.google.com 216.239.36.10 United States
ns1.google.com 216.239.32.10 United States
Http Headers
HTTP/1.0 301 Moved Permanently
Location: https://marketingplatform.google.com/about/enterprise/
Content-Type: text/html; charset=UTF-8
X-Content-Type-Options: nosniff
Date: Sat, 04 Dec 2021 16:07:26 GMT
Expires: Sat, 04 Dec 2021 16:37:26 GMT
Server: sffe
Content-Length: 251
X-XSS-Protection: 0
Cache-Control: public, max-age=1800
Age: 845
HTTP/1.0 200 OK
Accept-Ranges: bytes
Vary: Accept-Encoding
Content-Type: text/html
Content-Security-Policy-Report-Only: require-trusted-types-for 'script'; report-uri https://csp.withgoogle.com/csp/uxe-owners-acl/marketing_platform
Cross-Origin-Resource-Policy: cross-origin
Cross-Origin-Opener-Policy-Report-Only: same-origin; report-to="uxe-owners-acl/marketing_platform"
Report-To: {"group":"uxe-owners-acl/marketing_platform","max_age":2592000,"endpoints":[{"url":"https://csp.withgoogle.com/csp/report-to/uxe-owners-acl/marketing_platform"}]}
Content-Length: 138215
Date: Sat, 04 Dec 2021 16:21:31 GMT
Expires: Sat, 04 Dec 2021 16:21:31 GMT
Cache-Control: private, max-age=3000
Last-Modified: Thu, 18 Nov 2021 06:08:00 GMT
X-Content-Type-Options: nosniff
Server: sffe
X-XSS-Protection: 0
Alt-Svc: h3=":443"; ma=2592000,h3-29=":443"; ma=2592000,h3-Q050=":443"; ma=2592000,h3-Q046=":443"; ma=2592000,h3-Q043=":443"; ma=2592000,quic=":443"; ma=2592000; v="46,43"
DNS Record Analysis
Host Type Class TTL Extra
doubleclick.net MX IN 600 pri:50
target:alt4.aspmx.l.google.com
doubleclick.net MX IN 600 pri:20
target:alt1.aspmx.l.google.com
doubleclick.net TXT IN 300 txt:google-site-verification:bqEukzgde2Z8kr2wk5OKZNrYrefPAHaoLYBFsi1ShK8
entries:["google-site-verification:bqEukzgde2Z8kr2wk5OKZNrYrefPAHaoLYBFsi1ShK8"]
doubleclick.net A IN 300 ip:172.217.168.206
doubleclick.net MX IN 600 pri:40
target:alt3.aspmx.l.google.com
doubleclick.net SOA IN 60 mname:ns1.google.com
rname:dns-admin.google.com
serial:414117469
refresh:900
retry:900
expire:1800
minimum-ttl:60
doubleclick.net MX IN 600 pri:10
target:aspmx.l.google.com
doubleclick.net CAA IN 3600 flags:0
tag:issue
value:pki.goog
doubleclick.net TXT IN 300 txt:spf2.0/pra ?all
entries:["spf2.0\/pra ?all"]
doubleclick.net MX IN 600 pri:30
target:alt2.aspmx.l.google.com
doubleclick.net NS IN 3600 target:ns2.google.com
doubleclick.net NS IN 3600 target:ns3.google.com
doubleclick.net NS IN 3600 target:ns4.google.com
doubleclick.net AAAA IN 300 ipv6:2a00:1450:400e:80c::200e
doubleclick.net TXT IN 300 txt:v=spf1 mx ?all
entries:["v=spf1 mx ?all"]
doubleclick.net NS IN 3600 target:ns1.google.com
Whois Lookup
Domain Name: DOUBLECLICK.NET Registry Domain ID: 1791272_DOMAIN_NET-VRSN Registrar WHOIS Server: whois.markmonitor.com Registrar URL: http://www.markmonitor.com Updated Date: 2020-12-16T10:30:17Z Creation Date: 1996-01-16T05:00:00Z Registry Expiry Date: 2022-01-17T05:00:00Z Registrar: MarkMonitor Inc. Registrar IANA ID: 292 Registrar Abuse Contact Email: abusecomplaints@markmonitor.com Registrar Abuse Contact Phone: +1.2083895740 Domain Status: clientDeleteProhibited https://icann.org/epp#clientDeleteProhibited Domain Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited Domain Status: clientUpdateProhibited https://icann.org/epp#clientUpdateProhibited Domain Status: serverDeleteProhibited https://icann.org/epp#serverDeleteProhibited Domain Status: serverTransferProhibited https://icann.org/epp#serverTransferProhibited Domain Status: serverUpdateProhibited https://icann.org/epp#serverUpdateProhibited Name Server: NS1.GOOGLE.COM Name Server: NS2.GOOGLE.COM Name Server: NS3.GOOGLE.COM Name Server: NS4.GOOGLE.COM DNSSEC: unsigned